The Smartwatch - Is It The Next Big Sales Enablement Device?





Sales enablement platforms digitize the creation and organization of sales collateral, serving as a salesperson’s personal assistant. With a smartwatch salespeople could be armed with a wealth of knowledge at their wrists, accessing insights, key sales questions and supporting product and service information on the go.


The smartwatch is synced with one's smartphone, there would no longer be the need for a paper diary that never gets written in or left behind at the office. Salespeople could check their calendar for upcoming meetings, deadlines and to do list tasks in just a few swipes. With continuous reminder alerts salespeople can stay on track and prepare for each sales meeting just-in-time.


Sales enablement platforms improve organizational mindshare to ensure the entire sales team is up to date. With the introduction of the smartwatch, the days of missed calls, unread messages, delayed replies and unseen notifications could be over. Salespeople could receive call notifications in real-time, check emails on the go and keep up to date with product and service updates all while glancing at their watch.



The smartwatch ultimately has the potential to increase sales productivity and effectiveness, and enhance the day to day tasks of salespeople. Essentially salespeople can wear their business on their sleeves and be connected to the digital world 24/7. According to Business Insider (2014) 91.6 million smartwatches are forecasted to be sold by the time we reach 2018. But will the smartwatch really win over smartphones and tablets? Or will they just serve as a natural extension? Only time will tell.





Business Insider. (2014). SMART WATCH FORECAST: Smart Watches Will Lead Wearable Computing To Mass Market Status. Retrieved from

Lamkin, P. (2015). Smartwatch Timeline: The devices that paved the way for the Apple Watch. Retrieved from

Leung, S. (2014). How Wearable Technology Can (And Will) Change Your Business. Retrieved from

Strategy&. (2013). Building a digital culture. How to meet the challenge of multichannel digitization. [PDF] Retrieved from



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